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Description
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JORDAN 1

The Nike Air Jordan 1 stands as a monumental icon in both the realms of sneaker culture and sports history. Conceived by designer Peter Moore and launched by Nike in 1985, the Air Jordan 1 was specifically crafted for basketball superstar Michael Jordan, who had recently signed with Nike after leaving the University of North Carolina to join the NBA.

Upon its debut, the Air Jordan 1 caused a stir with its bold design, notably showcased in the black and red colorway famously known as the "Bred" colorway. However, its unconventional appearance led to controversy in the NBA, as it violated the league's uniform policy. The ensuing ban by the NBA only served to enhance the shoe's mystique, with Nike leveraging the ban as a marketing tool through commercials featuring Jordan that played on the forbidden allure of the sneakers.

Despite the ban, the Air Jordan 1 quickly captivated sneaker enthusiasts and basketball aficionados alike. Its association with Michael Jordan's unparalleled talent on the court and his rebellious image off it propelled its popularity to new heights. Over time, Nike released a plethora of colorways and variations of the Air Jordan 1, each carrying its own unique story and significance in sneaker culture.

The cultural impact of the Air Jordan 1 transcended its status as a mere basketball shoe. It became a symbol of self-expression, individuality, and style, influencing not only sneaker culture but also streetwear fashion, music, and art. The silhouette's legacy extends far beyond its original purpose, serving as a cornerstone for the Jordan Brand, which has evolved into one of the most esteemed and recognizable athletic apparel and footwear brands worldwide.

Today, the Air Jordan 1 remains an enduring emblem of innovation, creativity, and cultural resonance. Its timeless design continues to inspire and captivate generations of sneakerheads, athletes, musicians, and artists, cementing its place as an indelible icon in the annals of footwear history.

NIKE

Jordan 1 Low Ashen Slate

Jordan 1 Low Ashen Slate

Regular price Rs. 11,999.00
Regular price Sale price Rs. 11,999.00
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The Jordan 1 Low Ashen Slate introduces a refined colorway to the classic Air Jordan 1 silhouette, offering a blend of versatility and understated style. Inspired by muted tones, the Ashen Slate color palette exudes sophistication and modernity. Released as part of Jordan Brand's ongoing commitment to innovation, this iteration provides sneaker enthusiasts with a fresh and contemporary option within the Air Jordan 1 lineup.

Designed for those who appreciate both style and comfort, the Jordan 1 Low Ashen Slate combines premium materials with meticulous craftsmanship. The low-top silhouette delivers a sleek and adaptable design suitable for various settings, whether it's a casual outing or a day on the court. The inclusion of Nike Air branding on the tongue and insole ensures authenticity and style, while the Air-Sole unit in the heel offers cushioning and impact protection for enhanced comfort throughout the day.

  • Premium leather upper in Ashen Slate for a refined and versatile aesthetic
  • Low-top silhouette for a sleek and adaptable design
  • Nike Air branding on the tongue and insole for authenticity
  • Air-Sole unit in the heel provides cushioning and impact protection
  • Durable rubber outsole offers traction and stability
  • Lace-up closure with traditional Jordan branding on the tongue
  • Jumpman logo detail on the heel tab for added style
  • Colorway: Ashen Slate/White

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History
Description
Features

JORDAN 1

The Nike Air Jordan 1 stands as a monumental icon in both the realms of sneaker culture and sports history. Conceived by designer Peter Moore and launched by Nike in 1985, the Air Jordan 1 was specifically crafted for basketball superstar Michael Jordan, who had recently signed with Nike after leaving the University of North Carolina to join the NBA.

Upon its debut, the Air Jordan 1 caused a stir with its bold design, notably showcased in the black and red colorway famously known as the "Bred" colorway. However, its unconventional appearance led to controversy in the NBA, as it violated the league's uniform policy. The ensuing ban by the NBA only served to enhance the shoe's mystique, with Nike leveraging the ban as a marketing tool through commercials featuring Jordan that played on the forbidden allure of the sneakers.

Despite the ban, the Air Jordan 1 quickly captivated sneaker enthusiasts and basketball aficionados alike. Its association with Michael Jordan's unparalleled talent on the court and his rebellious image off it propelled its popularity to new heights. Over time, Nike released a plethora of colorways and variations of the Air Jordan 1, each carrying its own unique story and significance in sneaker culture.

The cultural impact of the Air Jordan 1 transcended its status as a mere basketball shoe. It became a symbol of self-expression, individuality, and style, influencing not only sneaker culture but also streetwear fashion, music, and art. The silhouette's legacy extends far beyond its original purpose, serving as a cornerstone for the Jordan Brand, which has evolved into one of the most esteemed and recognizable athletic apparel and footwear brands worldwide.

Today, the Air Jordan 1 remains an enduring emblem of innovation, creativity, and cultural resonance. Its timeless design continues to inspire and captivate generations of sneakerheads, athletes, musicians, and artists, cementing its place as an indelible icon in the annals of footwear history.

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