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JORDAN 1

The Nike Air Jordan 1 stands as a monumental icon in both the realms of sneaker culture and sports history. Conceived by designer Peter Moore and launched by Nike in 1985, the Air Jordan 1 was specifically crafted for basketball superstar Michael Jordan, who had recently signed with Nike after leaving the University of North Carolina to join the NBA.

Upon its debut, the Air Jordan 1 caused a stir with its bold design, notably showcased in the black and red colorway famously known as the "Bred" colorway. However, its unconventional appearance led to controversy in the NBA, as it violated the league's uniform policy. The ensuing ban by the NBA only served to enhance the shoe's mystique, with Nike leveraging the ban as a marketing tool through commercials featuring Jordan that played on the forbidden allure of the sneakers.

Despite the ban, the Air Jordan 1 quickly captivated sneaker enthusiasts and basketball aficionados alike. Its association with Michael Jordan's unparalleled talent on the court and his rebellious image off it propelled its popularity to new heights. Over time, Nike released a plethora of colorways and variations of the Air Jordan 1, each carrying its own unique story and significance in sneaker culture.

The cultural impact of the Air Jordan 1 transcended its status as a mere basketball shoe. It became a symbol of self-expression, individuality, and style, influencing not only sneaker culture but also streetwear fashion, music, and art. The silhouette's legacy extends far beyond its original purpose, serving as a cornerstone for the Jordan Brand, which has evolved into one of the most esteemed and recognizable athletic apparel and footwear brands worldwide.

Today, the Air Jordan 1 remains an enduring emblem of innovation, creativity, and cultural resonance. Its timeless design continues to inspire and captivate generations of sneakerheads, athletes, musicians, and artists, cementing its place as an indelible icon in the annals of footwear history.

NIKE

Jordan 1 Low UNC TOE 2023

Jordan 1 Low UNC TOE 2023

Regular price Rs. 10,299.00
Regular price Sale price Rs. 10,299.00
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The Air Jordan 1 Low "UNC Toe 2023" pays tribute to the University of North Carolina's iconic colors, combining elements of the university's team colors with the timeless Air Jordan 1 silhouette. This iteration offers a fresh take on the classic UNC colorway, bringing it to the low-top silhouette for a casual and versatile look.

  • Premium leather upper with perforations for breathability
  • University of North Carolina-inspired color blocking with powder blue, white, and black accents
  • Low-top silhouette for a sleek and laid-back aesthetic
  • Air-Sole unit in the heel for responsive cushioning and impact protection
  • Durable rubber outsole with pivot point for traction and stability
  • Lace-up closure for a secure and adjustable fit
  • Embroidered Air Jordan branding on the tongue and heel tab
  • Jumpman logo detail on the tongue and outsole
  • Color: Powder Blue/White/Black

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History
Description
Features

JORDAN 1

The Nike Air Jordan 1 stands as a monumental icon in both the realms of sneaker culture and sports history. Conceived by designer Peter Moore and launched by Nike in 1985, the Air Jordan 1 was specifically crafted for basketball superstar Michael Jordan, who had recently signed with Nike after leaving the University of North Carolina to join the NBA.

Upon its debut, the Air Jordan 1 caused a stir with its bold design, notably showcased in the black and red colorway famously known as the "Bred" colorway. However, its unconventional appearance led to controversy in the NBA, as it violated the league's uniform policy. The ensuing ban by the NBA only served to enhance the shoe's mystique, with Nike leveraging the ban as a marketing tool through commercials featuring Jordan that played on the forbidden allure of the sneakers.

Despite the ban, the Air Jordan 1 quickly captivated sneaker enthusiasts and basketball aficionados alike. Its association with Michael Jordan's unparalleled talent on the court and his rebellious image off it propelled its popularity to new heights. Over time, Nike released a plethora of colorways and variations of the Air Jordan 1, each carrying its own unique story and significance in sneaker culture.

The cultural impact of the Air Jordan 1 transcended its status as a mere basketball shoe. It became a symbol of self-expression, individuality, and style, influencing not only sneaker culture but also streetwear fashion, music, and art. The silhouette's legacy extends far beyond its original purpose, serving as a cornerstone for the Jordan Brand, which has evolved into one of the most esteemed and recognizable athletic apparel and footwear brands worldwide.

Today, the Air Jordan 1 remains an enduring emblem of innovation, creativity, and cultural resonance. Its timeless design continues to inspire and captivate generations of sneakerheads, athletes, musicians, and artists, cementing its place as an indelible icon in the annals of footwear history.

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