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JORDAN 1

The Nike Air Jordan 1 stands as a monumental icon in both the realms of sneaker culture and sports history. Conceived by designer Peter Moore and launched by Nike in 1985, the Air Jordan 1 was specifically crafted for basketball superstar Michael Jordan, who had recently signed with Nike after leaving the University of North Carolina to join the NBA.

Upon its debut, the Air Jordan 1 caused a stir with its bold design, notably showcased in the black and red colorway famously known as the "Bred" colorway. However, its unconventional appearance led to controversy in the NBA, as it violated the league's uniform policy. The ensuing ban by the NBA only served to enhance the shoe's mystique, with Nike leveraging the ban as a marketing tool through commercials featuring Jordan that played on the forbidden allure of the sneakers.

Despite the ban, the Air Jordan 1 quickly captivated sneaker enthusiasts and basketball aficionados alike. Its association with Michael Jordan's unparalleled talent on the court and his rebellious image off it propelled its popularity to new heights. Over time, Nike released a plethora of colorways and variations of the Air Jordan 1, each carrying its own unique story and significance in sneaker culture.

The cultural impact of the Air Jordan 1 transcended its status as a mere basketball shoe. It became a symbol of self-expression, individuality, and style, influencing not only sneaker culture but also streetwear fashion, music, and art. The silhouette's legacy extends far beyond its original purpose, serving as a cornerstone for the Jordan Brand, which has evolved into one of the most esteemed and recognizable athletic apparel and footwear brands worldwide.

Today, the Air Jordan 1 remains an enduring emblem of innovation, creativity, and cultural resonance. Its timeless design continues to inspire and captivate generations of sneakerheads, athletes, musicians, and artists, cementing its place as an indelible icon in the annals of footwear history.

NIKE

Air Jordan 1 Retro High OG 'Volt Gold'

Air Jordan 1 Retro High OG 'Volt Gold'

Regular price Rs. 15,599.00
Regular price Sale price Rs. 15,599.00
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Air Jordan 1 Retro High OG ‘Volt Gold’: A Subtle Makeover 👟✨

Step into the future while honoring the past – the Air Jordan 1 Retro High OG ‘Volt Gold’ awaits. 

A Whiff of Nostalgia

Heritage Reimagined

The Air Jordan 1 Retro High OG ‘Volt Gold’ pays homage to its iconic lineage. Since its debut, it remains one of the highest-selling variants in the Air Jordan 1 Low series. Crafted with premium materials and meticulous attention to detail, this iteration celebrates the brand’s commitment to pushing boundaries and providing fresh interpretations of classic designs.

Unique Details

A Reconstructed Aesthetic

Notice the reversed translucent tag on the exposed foam tongue – a twist that catches the eye. The collar flaps detach in a striking shade of Volt, adding a fresh dimension to the classic silhouette.

Tri-Tonal Color Blocking

White, Black, and University Gold

The leather upper features a tri-tonal arrangement. Crisp white serves as the base, while contrasting black overlays grace the forefoot. The heel panel, in University Gold, adds a touch of elegance.

Available Now

The Air Jordan 1 Retro High OG ‘Volt Gold’ released in January 2021. Whether you’re a seasoned sneakerhead or a newcomer, this pair bridges the gap between tradition and contemporary style.

Step into the future while honoring the past – the Air Jordan 1 Retro High OG ‘Volt Gold’ awaits. 👟✨

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History
Description
Features

JORDAN 1

The Nike Air Jordan 1 stands as a monumental icon in both the realms of sneaker culture and sports history. Conceived by designer Peter Moore and launched by Nike in 1985, the Air Jordan 1 was specifically crafted for basketball superstar Michael Jordan, who had recently signed with Nike after leaving the University of North Carolina to join the NBA.

Upon its debut, the Air Jordan 1 caused a stir with its bold design, notably showcased in the black and red colorway famously known as the "Bred" colorway. However, its unconventional appearance led to controversy in the NBA, as it violated the league's uniform policy. The ensuing ban by the NBA only served to enhance the shoe's mystique, with Nike leveraging the ban as a marketing tool through commercials featuring Jordan that played on the forbidden allure of the sneakers.

Despite the ban, the Air Jordan 1 quickly captivated sneaker enthusiasts and basketball aficionados alike. Its association with Michael Jordan's unparalleled talent on the court and his rebellious image off it propelled its popularity to new heights. Over time, Nike released a plethora of colorways and variations of the Air Jordan 1, each carrying its own unique story and significance in sneaker culture.

The cultural impact of the Air Jordan 1 transcended its status as a mere basketball shoe. It became a symbol of self-expression, individuality, and style, influencing not only sneaker culture but also streetwear fashion, music, and art. The silhouette's legacy extends far beyond its original purpose, serving as a cornerstone for the Jordan Brand, which has evolved into one of the most esteemed and recognizable athletic apparel and footwear brands worldwide.

Today, the Air Jordan 1 remains an enduring emblem of innovation, creativity, and cultural resonance. Its timeless design continues to inspire and captivate generations of sneakerheads, athletes, musicians, and artists, cementing its place as an indelible icon in the annals of footwear history.

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