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JORDAN 1

The Nike Air Jordan 1 stands as a monumental icon in both the realms of sneaker culture and sports history. Conceived by designer Peter Moore and launched by Nike in 1985, the Air Jordan 1 was specifically crafted for basketball superstar Michael Jordan, who had recently signed with Nike after leaving the University of North Carolina to join the NBA.

Upon its debut, the Air Jordan 1 caused a stir with its bold design, notably showcased in the black and red colorway famously known as the "Bred" colorway. However, its unconventional appearance led to controversy in the NBA, as it violated the league's uniform policy. The ensuing ban by the NBA only served to enhance the shoe's mystique, with Nike leveraging the ban as a marketing tool through commercials featuring Jordan that played on the forbidden allure of the sneakers.

Despite the ban, the Air Jordan 1 quickly captivated sneaker enthusiasts and basketball aficionados alike. Its association with Michael Jordan's unparalleled talent on the court and his rebellious image off it propelled its popularity to new heights. Over time, Nike released a plethora of colorways and variations of the Air Jordan 1, each carrying its own unique story and significance in sneaker culture.

The cultural impact of the Air Jordan 1 transcended its status as a mere basketball shoe. It became a symbol of self-expression, individuality, and style, influencing not only sneaker culture but also streetwear fashion, music, and art. The silhouette's legacy extends far beyond its original purpose, serving as a cornerstone for the Jordan Brand, which has evolved into one of the most esteemed and recognizable athletic apparel and footwear brands worldwide.

Today, the Air Jordan 1 remains an enduring emblem of innovation, creativity, and cultural resonance. Its timeless design continues to inspire and captivate generations of sneakerheads, athletes, musicians, and artists, cementing its place as an indelible icon in the annals of footwear history.

NIKE

Jordan 1 Low White Bordeaux

Jordan 1 Low White Bordeaux

Regular price Rs. 16,410.00
Regular price Sale price Rs. 16,410.00
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The Air Jordan 1 Low, initially released as a more casual alternative to its High counterpart, gained popularity among skateboarders due to its comfort and style. The "White Bordeaux" iteration, featuring a pristine white base with Bordeaux overlays, showcases a sleek and refined aesthetic. With its rich history and captivating colorway, the Air Jordan 1 Low "White Bordeaux" offers a unique blend of heritage and contemporary style.

  • Premium full-grain leather upper with Bordeaux overlays
  • Clean white base for a sleek aesthetic
  • Bordeaux accents on the lining, laces, and outsole
  • Grey Swoosh on the laterals and medials
  • Embroidered "Air Jordan Wings" emblem on the heel
  • Perforations on the toe box for enhanced breathability
  • Iconic Jumpman emblem on the tongue and insole
  • Rubber outsole with linear design for reliable traction
  • Colorway: White/Bordeaux/Grey

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History
Description
Features

JORDAN 1

The Nike Air Jordan 1 stands as a monumental icon in both the realms of sneaker culture and sports history. Conceived by designer Peter Moore and launched by Nike in 1985, the Air Jordan 1 was specifically crafted for basketball superstar Michael Jordan, who had recently signed with Nike after leaving the University of North Carolina to join the NBA.

Upon its debut, the Air Jordan 1 caused a stir with its bold design, notably showcased in the black and red colorway famously known as the "Bred" colorway. However, its unconventional appearance led to controversy in the NBA, as it violated the league's uniform policy. The ensuing ban by the NBA only served to enhance the shoe's mystique, with Nike leveraging the ban as a marketing tool through commercials featuring Jordan that played on the forbidden allure of the sneakers.

Despite the ban, the Air Jordan 1 quickly captivated sneaker enthusiasts and basketball aficionados alike. Its association with Michael Jordan's unparalleled talent on the court and his rebellious image off it propelled its popularity to new heights. Over time, Nike released a plethora of colorways and variations of the Air Jordan 1, each carrying its own unique story and significance in sneaker culture.

The cultural impact of the Air Jordan 1 transcended its status as a mere basketball shoe. It became a symbol of self-expression, individuality, and style, influencing not only sneaker culture but also streetwear fashion, music, and art. The silhouette's legacy extends far beyond its original purpose, serving as a cornerstone for the Jordan Brand, which has evolved into one of the most esteemed and recognizable athletic apparel and footwear brands worldwide.

Today, the Air Jordan 1 remains an enduring emblem of innovation, creativity, and cultural resonance. Its timeless design continues to inspire and captivate generations of sneakerheads, athletes, musicians, and artists, cementing its place as an indelible icon in the annals of footwear history.

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