Collection: JORDAN 1

The Air Jordan brand, introduced by Nike in 1985, revolutionized the sneaker industry and sports marketing forever. It was the first signature shoe line for basketball legend Michael Jordan, who had just entered the NBA. Designed by Peter Moore, the Air Jordan 1 was initially banned by the NBA due to its non-regulation colors, but this only added to its mystique and fueled its popularity. Despite the ban, Jordan continued to wear them, resulting in fines that Nike happily paid, turning the controversy into marketing gold.

Since then, the Air Jordan line has evolved into one of the most iconic and influential sneaker collections in history. Each release generates immense hype and anticipation among sneakerheads and sports fans alike. The brand's success is not only attributed to its association with Michael Jordan but also to its innovative designs, premium materials, and collaborations with renowned artists, designers, and athletes.